Get Found. Win Customers. Run Smarter.

Custom website design and custom business software for small businesses, built to help you get found, win customers and run your operations.

  • More Leads

    Turn more visitors into customers with a high-performing website.

  • More Efficient Operations

    Custom tools that save time and reduce manual work.

  • Built for Your Industry

    Solutions tailored to how you actually run your business.

  • Website Design
  • Business Software
  • Business Tools
  • SEO & Visibility
  • Ongoing Support

What we build

Everything Your Business Needs to Grow.

Two ways Terra helps: a website that brings in customers, and software that runs what happens next. Start with one or connect both.

Want both? A website connected to the software that runs your business.

Website + OS turns every website inquiry into a CRM record, job and invoice.

Explore Website + OS

The Hidden Cost of Doing Business the Hard Way.

Industry benchmarks from published studies—not Terra performance claims or guarantees.

0.63%

01

Google search behavior

Almost Nobody Clicks Page Two

If your business isn't appearing on Google's first page, potential customers may never discover you. Instead, those opportunities could be going straight to your competitors.

Source, method & limitations

Study of 4 million Google results: 1,312,881 pages and 12,166,560 queries from Search Console accounts supplied by Semrush. Historical data; geography and fieldwork dates not disclosed. Not a current universal rate or your site's click-through rate.

Backlinko · 2019 study, revised April 16, 2025

6.6%

02

Landing-page benchmark

Traffic Alone Isn't Enough

At a 6.6% conversion rate, roughly 93 out of every 100 visitors leave without taking action. More traffic means little if your website isn't turning visitors into leads and opportunities.

Source, method & limitations

Applies to landing pages, not whole websites. Median across 41,000 landing pages, 464 million visitors and 57 million conversions analyzed in Q4 2024, all industries. What counts as a conversion varies by page and industry; rates differ widely by sector.

Unbounce · Q4 2024 data

58%

03

Surveyed knowledge workers

Too Much Time Goes to Busywork

58% of a 40-hour workweek equals over 23 hours spent coordinating work instead of doing it. Imagine how much more your team could accomplish if even a portion of that time were freed up.

Source, method & limitations

Applies to surveyed knowledge workers: 9,615 respondents in the US, UK, Australia, France, Germany and Japan. Self-reported time on "work about work" (coordination), not measured time or small-business owners specifically.

Asana Anatomy of Work Global Index · March 2023

Real client projects

Custom Software We've Built for Real Businesses.

Explore actual systems we've developed for our clients—from custom operating platforms and automation tools to solutions that simplify daily operations.

View portfolio
  • Manufacturing & Distribution

    Customer Ordering & Operations Platform

    Planning calculators and a guided quote flow turn buyer questions into organized requests, ready for follow-up in one inbox.

    • Dry Ice Calculator
    • Product Selection
    • Quote Requests
    • Customer Inquiries
    • Shipping Planner
    Explore Solution
  • Hospitality

    Restaurant & Bar Operating System

    Seat-based tabs, kitchen tickets, floor plans and owner reporting connected in one system designed around bar service.

    • Bartender POS
    • Kitchen Management
    • Seating Editor
    • Tabs & Billing
    • Owner Dashboard
    Explore Solution
  • Financial Services

    Financial Advisor Operating System

    An advisor workspace connecting lead tracking, consultations and a protected client portal, with a student-loan repayment simulator built in.

    • Loan Simulator
    • Advisor CRM
    • Consultation Management
    • Client Portal
    • Planning Tools
    Explore Solution
  • Home & Design

    Interactive Design & Client Platform

    Browser-based design tools turn inspiration into measured plans, estimates and palettes that lead into consultation requests.

    • Gallery Wall Designer
    • Wallpaper Estimator
    • Photo Palettes
    • Consultations
    • DIY Guides
    Explore Solution

Website + connected software

More Than a Website

A useful website starts the conversation. Connected software carries it through sales, scheduling, delivery and billing.

  1. 01

    Website

    An inquiry arrives.

  2. 02

    Lead

    Capture the request.

  3. 03

    CRM

    Keep customer context.

  4. 04

    Operations

    Schedule and deliver.

  5. 05

    Payment

    Invoice and reconcile.

Fictional demo · no login

Ridgeline Roofing

A shared request becomes a lead, job, calendar entry, invoice and payment across Admin, Customer and Employee views.

Launch interactive demo

Custom pricing

Built around your scope.

Start with a website, custom software or both. Every project receives a tailored scope and a transparent proposal before we build.

  • New websites & upgrades
  • Custom software & Website + OS
  • Build-Lease or Build-to-Own
  • Ongoing Support & Continuous Growth

Let’s build your next step.

Tell us what’s slowing your business down. Terra replies within 24 hours.

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