Terra
Guide · SEO

Local SEO for service businesses

If your customers are nearby, local search is often where they find you. Local SEO is about making sure search engines know who you are, what you do, and where you do it.

Your business profile

Claim and complete your business profile on the major map and search platforms: correct categories, hours, phone, website, and service area.

Consistency across listings

Your business name, address, and phone should match everywhere they appear. Inconsistent details create confusion for customers and search engines.

Service and location pages

Create pages for the services you offer and the areas you genuinely serve, each with real, specific information. Avoid near-duplicate pages that only swap a town name.

Reviews

Ask satisfied customers for honest reviews and respond professionally. Never buy or fabricate reviews.

Written and reviewed by Terra · October 2026